Susan is Co-Founder and CEO of Social Media Link, bringing more than 20 years of experience within the advertising and marketing services space. Social Media LInk is an enterprise engagement and activation platform launched in 2009 to help brands and retailers build communities to ignite action through authentic consumer relationships, loyalty and social advocacy. A passion for the start-up and an entrepreneurial environment she brings a unique combination of brand, retail, sampling, digital and social media experience creating a very integrated approach to her clients’ campaigns. Susan holds a B.S. and M.B.A. in Marketing and is actively involved in NY advertising community.