Rachel joined GroundTruth in 2018 to add to the Northwest Arkansas team. She has lived and served in the local community for nearly 10 years with her husband and three children. Rachel brings over 15 years of superior sales and marketing performance to GroundTruth. Rachel’s most recent experience with a NWA retail consulting firm, Amplify, has helped her learn how to bridge the gap in leveraging consumer and shopper insights to drive maximum retail sales results. She brings a fresh perspective to the CPG space with out-of-box ideas that have proven valuable to her clients. Her passion for mobile location targeting grew as she experienced first-hand the best in class ROI and shopper insights based on behavioral profiles GroundTruth provides her clients. Rachel is excited to continue building relationships with the supplier community and work with CPG partners to provide results driven solutions using Ground Truths capabilities.