Mike Malony’s shopper marketing approach is the result of a dozen years of agency, consultant/broker, and CPG work after a first career in the greeting card business. He’s currently serving Del Monte Foods as Senior Brand Manager after building the company’s shopper marketing platform for Walmart, Kroger, Sam’s Club, and People who work with Mike (and write his performance reviews) will say that he takes a multi-disciplinary approach to every marketing problem (probably a result of his weird combination of journalism training and graduate level statistics) but brings a bias for action that sometimes looks like impatience. He credits the Michigan Business School for showing him how the whole business enterprise works, Saatchi & Saatchi X and P&G for showing him how to wisely spend a big shopper marketing budget, and Del Monte Foods for showing him that good ideas can still grow businesses in a declining category on a tight budget.
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