Expertise:

Melody is an analytics guru, experienced in advising CPGs and retailers through the paradigm shift of using stale, latent data to quite literally “get up to speed” and win at shelf. On a journey that began during graduate research at MIT and has continued at Retail Solutions (RSi), she’s deployed data-driven capabilities that enable informed, real time decision making for marketers, sales and operations alike.

Today, Melody helps shopper marketers and their agencies close the loop between online advertising and in-store sales using RSi’s Ansa solution. Ansa enables over 100 of the world’s largest CPGs to automatically plan, target, optimize and measure the impact of their campaigns, providing the intelligence needed to continuously learn and improve at scale.
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