A serial entrepreneur, brand builder, inventor, and an expert problem solver, Justin Johnson founded the NoSweat company in 2008 during in his freshman year in college – writing his first patent in his dorm room. Justin recognized a gap in the market and built an initial idea into a global brand that is endorsed by world champion athletes and internationally licensed by United Sports Brands for Shock Doctor and Nathan’s Sports.
Pioneering a new market segment and successfully growing sales and distribution in retail required Justin to become an expert at marketing and advertising. For over seven years, Justin has applied these principles and expertise to Amazon’s advertising platforms, becoming a master in pay-per-click ads using both Seller Central and Vendor Central. Justin learned that to be successful on Amazon, brands and sellers must remain nimble in a marketplace that is continuously evolving and effectively optimize and advertise to overtake their competition and grow profits. George Lawrence and Justin Johnson combined their expertise to build MerchantWords PPCx, a platform that provides CPG brands and sellers with the advertising capabilities necessary to maximize profits and grow sales, and ultimately win on Amazon.