A business leader in the North American retail industry with proven experience in Shopper Marketing, Digital, Social Media and E Commerce.
• Passionate about creating shopper marketing strategies that bring an ROI. Working with marketers and sales leaders, digitally connecting their channel specific marketing plan to their target audience.
• A skilled senior leader with proven experience, juggling big picture strategy, building internal alignment, and driving out operational excellence.
• Experience in people development and project management; leading company-wide initiatives, delivering on time and in scope.
• Driver of continuous improvement and innovation
• Shopper Marketing • Digital Strategy • Programmatic, Rich & Social Media • Sales Leadership • Print & Digital Creative • Social Asset Management • DSP and DMP • CRM tools and process • Blogger and Community Relations • ROI measurement • Project Management • People development • Organizational Development