Expertise:

Alex is a dynamic B2B sales and marketing professional within the direct-to-consumer retail community. As an innovative marketing and business development leader, she has a proven track-record of building audiences, driving revenue and providing thought leadership to small & large brands across retail, consumer product goods and technology. Her strongest contributions include:
  • Business Development: Sales, Strategic Partnerships, Deal Negotiations, Monetization Strategy
  • Marketing Strategy: B2B & B2C Communications, Product Look & Feel, Brand Management
  • Digital Marketing: Display Advertising, SEM, SEO, Social Media, Email, Mobile Marketing
  • Customer Acquisition/Retention: CRM, Customer Journeys, Single Customer View Initiatives
  • Business Intelligence/Analytics: Web Analytics, A/B testing, Market Research, Social Listening
  • eCommerce: Merchandising, Item Page OptimizationDirect Response Marketing, Promotions
She has worked as a trusted advisor and strategist with several companies in CE, wireless, FinTech, automotive, confection, grocery and recreation/outdoors by creating exceptional teams to consult on the management of multi-million dollar marketing portfolios to increase sales within Walmart channel and/or online. She is actively involved in non-profits supporting health, children, education and ending poverty.
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