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Lululemon Needs to Raise Awareness About Its Menswear Line

Photo Credit: WestportWiki via Wikimedia Commons cc

Lululemon CEO Calvin McDonald sees a lot of opportunity in the apparel retailer’s menswear line. He plans to double Lululemon’s menswear business in the next five years. To do that, Lululemon will have to reach more men with the message that there are products designed for them at the retailer, which is best known for its leggings and sport bras.

“We know our awareness and consideration within the men’s category is still low, and that is where the opportunity lies,” McDonald said…

Read the full story at CNBC.