Lives As Shopper Marketers
There is a lot of technology available in today’s digital world, but very little that really helps shopper marketers get their jobs done. Join Olga Yurovski, CEO of Shopperations and ConAgra’s Director of Marketing Matt Pabst as they address the status of today’s shopper marketing industry and the importance of having the proper tools to bring it all together.
• The real world of shopper marketing
• Tools of the trade: Why the old tools are failing and the cost of inaction
• A case study
• Good, better, best shopper marketing and three keys to delivering results
• The problem and the solution
• Advantages of a cloud-based system