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Kroger Tries On a New Logo and Slogan

Kroger
Photo Credit: mcsquishee via Wikimedia Commons cc

As part of its modernization initiative, Kroger is introducing a new logo and slogan: “Fresh for Everyone.” The changes come as Kroger begins reaping the benefits of its Restock Kroger initiative, launched two years ago as an effort to stay competitive in a rapidly changing retail environment. The focus of the program is to lower prices, expand private labels, and introduce online shopping initiatives.

The grocery chain said in press release Wednesday that the redesigned logo and new slogan, “Fresh for Everyone,” is “inclusive, clear and memorable.”

Read the full story at CNN Business.