Kohl’s Is Out to Win Over Millennials
Kohl’s is known for its appeal to middle-aged moms, who make up a good chunk of its customer base. But now, the retailer wants to pursue the customers that elude it — millennials. Kohl’s CEO Michelle Gass said winning over the younger shoppers is key as Kohl’s works to become more relevant for the next generation of shoppers.
Last year, Kohl’s (KSS) created a “Millennial Initiative” team to develop ideas for experiences in stores and online that might attract younger customers.
Read more at CNN Business.