Kohl’s Is Losing Market Share to Target
Kohl’s disappointing holiday sales were partially due to weakness in its core women’s business. Analysts think they know where that market share is going: straight to Target. As Target steps up its game, especially in apparel, Kohl’s is struggling to keep up. The department store chain has seen its stock repeatedly downgraded.
…Kohl’s stock was downgraded at both Jefferies and Cowen. Both pointed to the weakness in women’s, which Kohl’s acknowledged. However, both also say that Target is becoming the retailer of choice in this category.