Kohl’s: Amazon Returns ‘Single Biggest Initiative’ for the Year
Kohl’s is going all out when it comes to its Amazon returns program. After lengthy – and successful – testing, the retailer has said that the effort to draw Amazon customers into stores is the “single biggest initiative” for Kohl’s in 2019. The retailer wants to lure customers intent on returning packages into one of its 1,150 stores to do it – and hopefully keep them there for a little extra shopping.
“Our top strategic priority is driving traffic, and this transformational program does just that. It drives customers into our stores, and we are expecting millions to benefit from this service.”
Read more at Gizmodo.