Knowing Your Shopper: Precision Marketing at Scale
There is a lot of competition out there for the attention and wallet today’s savvy shopper. In this video, join Tom Brydon, Regional Manager for Blis and Melody Dickinson, Sales Digital Analytics for RSI as they offer tips, tricks and important information on knowing your shopper and serving them with targeted, personalized messages through precision marketing and measurement at scale.
• The rise of the smartphone
• Gathering consumer data: self-reported metrics vs actual behavior
• Audience segmentation
• Integrating the demand signal
• Case studies