Kellogg Is Focused on 2019’s Investment Phase
Kellogg will spend the first half of 2019 focusing on investments. The company is working to improve organic net sales and consumption. Kellogg will be improving current brands such as RXBar while searching for new projects on the market, especially health foods and foods that promote digestive health.
Kellogg has also been investing in better packaging for on-the-go consumers. Shoppers are looking for healthier snacks that can easily be transported from home to the office or to the gym.
“We’ll continue to invest in all of these key strategic capabilities in 2019 because we know they can give us a leg up in the marketplace. We even have changed our organizational structure to execute these capabilities better than ever.”