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It’s Not All Price and Promotion

When it comes to eCommerce product pages, 80% of shoppers say product content is their number one purchasing consideration. But today’s consumer is no longer satisfied with low prices and good content alone.

In order to grab their attention, stimulate their interest, and convert that visit to a sale, you have to up your game and take your product pages to the next level.

What is product content exactly? It is the combination of all 3 plus more: excellent imagery with a great product title, in depth copy, and a compelling price. The next level product content involves videos and 3-D renderings. This is what the customer is now demanding and expecting.

Read the full story at RSG Sales.