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Improving The Customer Experience Online

As retail continues to evolve, improving the customer experience is about enhancing that experience throughout the omnichannel journey and being everywhere to everyone. In this video, Nestle Nutrition Senior eCommerce Manager Alex Sorrell shares her insights on how you can improve your customer’s experience in an eCommerce world.

Topics Include:

• Understanding your shopper
• Finding your brand persona
• Getting back to basics
• Building a seamless experience