Ikea Will No Longer Sell on Amazon in the U.S.
Ikea has made the decision to no longer sell on Amazon in the United States. Following the end of a pilot program that sold Ikea’s Smart Lighting products on Amazon, Ikea announced that it would not pursue the partnership with the online giant. The decision comes on the heels of similar moves by other brands.
This follows other brands leaving the platform in recent years; Birkenstock in 2016 said it would no longer sell its products on Amazon after a surge in counterfeit sales, and Nike in November 2019 announced it was exiting the platform.