How Will Amazon Expansion Affect CPG Companies?
Amazon expansion is progressing rapidly. With its eye on everything from the grocery market to its new physical locations, the online giant is continually adding to its cache of product offerings.
But is this good or bad news for CPG companies? While Amazon tools can give well positioned CPG brands the opportunity to build e-commerce momentum, its movement into the brick-and-mortar world and growing line of private labels should also create concern for those that aren’t prepared.
“Time will tell how Amazon Go performs and grows but this and Amazon’s push for online sales of CPG products is important. Is Amazon out to partner or compete with CPG brands? It’s a bit of both and smart CPG brands should factor these moves into CPG strategies for 2017.”