How $10 Could Change the Consumer Privacy Conversation
A new study from Blis demonstrated that today’s consumer is more aware of how their personal information is used, and over half are willing to share that information. However, for some, that data could come with a price.
The survey showed that 57% of those surveyed put a price of at least $10 on their identity, and those in the $50K plus bracket are more likely to want compensation of $5 or more.
The time is now for marketers to embrace the shift in dynamic between the consumer and the company. At the end of the day, there’s no right or wrong way of managing your marketing and advertising initiatives. What is most important? Marketers leaning into conversations around consumer privacy and incorporating those best practices into their already proven and comprehensive targeting strategies, especially when it comes to mobile.