Home Depot, Saying It Misjudged Millennials, Doubles Down On Decor
Five years ago, Home Depot and other home-improvement retailers were concerned that post-recession worries and declining home ownership would influence millennials’ relationship with the home-improvement sector. As it turns out, those problems didn’t materialize, as many millennials grew up knowing Home Depot.
Along with the “kernels of insight” from the millennial interns, continued research over the past five years has also caused Home Depot to pivot its view on millennial preferences.
Read more at Business Insider.