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Hershey’s Gives the Iconic Hershey Bar an Upgrade

HersheyHershey’s is making history. For the first time in 119 years, the company is changing the design on the iconic Hershey’s chocolate bar. Starting this summer, you’ll find 25 different emojis printed on each candy bar. Hershey’s plans to make about 25 million of the limited-edition chocolate bars. Each emoji was chosen to encourage the consumer to strike up conversations. There will be six different options to choose from.

“By adding an emoji design to each pip of chocolate, we hope that parents and kids are inspired to share a chocolate emoji and make a connection with someone new,” said Kriston Ohm, senior manager of Hershey’s (HSY), in a press release.

Read the full story at CNN.