Helping the Amazon Shopper Solve Their Problem
As sellers, we often approach a product page as a way to tell the potential buyer what we have. Instead, MerchantWords founder George Lawrence, says we need to use these pages as an opportunity to show our shoppers how we can solve a problem or meet a need they currently have. Join Lawrence as he takes you through a brief instructional on how to be the solution your shopper is looking for.
• What it is vs what it does
• Using keywords effectively
• Product descriptions from the consumer side