Godiva Partners with General Mills for New Baking Mixes
Godiva Chocolatier and General Mills are partnering for a new line of premium baking mixes. There will be four different desserts to choose from, including brownie cheesecake swirl, raspberry chocolate torte, molten lava cake, and flourless chocolate torte. Each box will feature Godiva’s iconic chocolate in the recipe. Each baking mix will only require a few additional ingredients such as eggs and butter. The partnership will bring more awareness of the Godiva brand to customers.
These new baking mixes could be another way for the company to reach out to shoppers by introducing premium chocolate products to consumers who might want to bake fancy desserts at home, but who don’t have the time or desire to make it from scratch.