Forever 21 Failed to Woo Gen Z, According to Experts
Generation Z is looking for sustainable fashion at bargain prices. Thrift shopping and resale fit that bill, and it has put fast fashion retailers in a bind. According to the experts, Forever 21, with its fashion and assortment missteps, its cheap (some say generic) clothing priced for rapid turnover, and its messy stores, failed to appeal to young shoppers. Now, Forever 21 is paying the price.
Around the nation, fast fashion has fallen out of favor with Gen Z shoppers, a loss that ultimately contributed to pushing Forever 21 into bankruptcy this past week.