Foot Traffic Is A Metric For Mobile Shopper Marketing Success
Foot traffic is a metric that is often forgotten in a world where sales lift and digital engagement are usually our main focus. But according to Blis Regional Manager Tom Brydon, it’s still very relevant. Join Brydon as he discusses how foot traffic can be an important metric for understanding the overall effectiveness of your marketing strategies.
• Using location data to track foot traffic
• How far will your shoppers travel?
• Foot traffic and conversion