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Foot Locker Makes $100 Million Investment in Sneaker Platform GOAT

Foot Locker
Photo Credit: www.bargainmoose.ca via Flickr cc

Foot Locker has announced a $100 million investment in secondary sneaker platform GOAT. Creators Daishin Sugano and Eddy Lu were inspired to create GOAT after purchasing counterfeit sneakers online. More customers are turning to second-hand tennis shoes and clothing to either recycle or save money on designer items. Foot Locker’s investment helps create an easier process for customers looking to find designer products at a consignment price.

Foot Locker has announced a $100 million investment in secondary sneaker platform GOAT. Creators Daishin Sugano and Eddy Lu were inspired to create GOAT after purchasing counterfeit sneakers online.

Read the full story at Forbes.