Enhancing The Customer Experience
The summer grilling experience is truly sensory overload – an experience which The Clorox Company Shopper Marketing Brand Manager Casey Sullivan and her team attempt to re-create as powerfully as possible when they build their Walmart-specific campaigns. In this video, Sullivan talks about enhancing the consumer experience with Kingsford Charcoal and Walmart through a campaign which recently won the omnichannel experience at the 2018 Walmart Growth Summit.
• Insights into activation
• Extending the season
• The “Grill-Gating” experience
• Social amplification and Retailtainment
• In-store and OGP experiences
• The results