Dirty Lemon Is Coming to Walmart Stores
Dirty Lemon began as a high-priced beverage sold online only at $65 for six bottles. At that price point, it was clearly targeting a niche customer base. Now, it is coming to Walmart stores in order to broaden its target demographic, at the risk of some of its glamor. Nevertheless, retail is the obvious and only choice for a small beverage company looking for growth, as Dirty Lemon’s creator Zak Normandin pointed out.
Selling at Walmart is “different than the way that we’ve historically sold Dirty Lemon,” Normandin told CNN Business. But, he said, at this point working with retailers is “the only way forward.”