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Demographics are only one aspect of mobile marketing

Demographics are only one aspect of moble marketing from Supplier Community on Vimeo.

While demographics play an important part in executing a shopper marketing campaign, by taking it a step further it’s possible to create a much more effective and emotional connection for shoppers. In this video, Tom Brydon Regional Manager for Blis explains how adding those extra layers can make ad campaigns more relevant to your target shopper and as a result, more effective overall.

Topics Include:

• Taking demographics to new levels
• Connecting with your target shopper
• Creating a deeper connection