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Defining Success For Mobile Shopper Marketing

Defining Success For Mobile Shopper Marketing from Supplier Community on Vimeo.

Defining what success looks like is key to a successful marketing campaign. Join Blis Regional Manager Tom Brydon as he discusses the different metrics for measuring success and how best to optimize toward your specific definitions.

Topics Include:

• Clicks and awareness vs sales lift
• Defining your success
• Optimizing for success
• Getting the most out of your ad spend