David’s Bridal Is Ready for a Comeback
David’s Bridal has a new CEO and a (sort of) fresh start. Having shed millions in debt through bankruptcy restructuring, David’s Bridal emerged with its store fleet intact. It’s that store fleet that CEO James Marcum wants to leverage to win over brides everywhere. He knows where the bridal retail chain went wrong in the past, and he is prepared to make bold moves to make the iconic retailer relevant and successful once more.
David’s stumbled, Marcum said, when it didn’t keep pace with younger consumers. “Consumers changed and I don’t think David’s changed with that consumer,” he said.