Creating A Good Customer Experience During A Product Launch
Walmart isn’t usually the first place consumers think of when they are in the market for a new mobile phone – a challenge Jennifer Pierce, Samsung Marketing and Promotions Manager and Stacy Carty, Samsung Director of Category Management and Shopper Insights faced during a recent promotion. Join them as they recap the successful Walmart launch of the new Samsung Galaxy S8 through the lens of the customer experience.
• Breaking through the clutter
• Awareness starts online
• Consideration, evaluation and purchase
• Translating it all to dollars