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Creating A Good Customer Experience During A Product Launch

Creating A Good Customer Experience During A Product Launch from Supplier Community on Vimeo.

Walmart isn’t usually the first place consumers think of when they are in the market for a new mobile phone – a challenge Jennifer Pierce, Samsung Marketing and Promotions Manager and Stacy Carty, Samsung Director of Category Management and Shopper Insights faced during a recent promotion. Join them as they recap the successful Walmart launch of the new Samsung Galaxy S8 through the lens of the customer experience.

Topics Include:

• Breaking through the clutter
• Awareness starts online
• Consideration, evaluation and purchase
• Translating it all to dollars