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Coronavirus Threatens Amazon Sellers’ Livelihoods

ChinaProduct shortages are the nightmare scenario many Amazon sellers are facing as the coronavirus spreads in China. Amazon’s algorithms favor sellers with a large volume of recent sales. If the product is no longer available and sales grind to a halt, it could be fatal to a small business.

Many companies listing on Amazon do not have contingency plans for dealing with a lengthy shutdown in China, said Chris McCabe, founder of Amazon seller consultancy ecommerceChris.com.

“There are going to be a lot of headaches and heartache,” McCabe said.

Read the full story at Reuters.