Coronavirus Threatens Amazon Sellers’ Livelihoods
Product shortages are the nightmare scenario many Amazon sellers are facing as the coronavirus spreads in China. Amazon’s algorithms favor sellers with a large volume of recent sales. If the product is no longer available and sales grind to a halt, it could be fatal to a small business.
Many companies listing on Amazon do not have contingency plans for dealing with a lengthy shutdown in China, said Chris McCabe, founder of Amazon seller consultancy ecommerceChris.com.
“There are going to be a lot of headaches and heartache,” McCabe said.