Consumers Receptive to Mobile Ads While Watching TV, Before Bed
A recent study by Aki Technologies showed that consumers are more receptive to mobile ads while relaxing in front of the television at night. And while the results varied slightly by generation, according to the survey, 59% of the respondents said they pay attention to mobile ads while watching TV and 51% were receptive to them just before they fall asleep.
Marketers are increasingly looking for ways to round out their customer view by analyzing metrics like consumer sentiment, intent and emotions. Though this survey provides only a small snapshot of user receptivity, it points to a metric that could be just as valuable.
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