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Chobani Is Launching a Line of Dairy Free Yogurts

yogurtChobani is taking advantage of the plant-based protein trend. The company is getting ready to launch a line of dairy free yogurts. The yogurts are made with coconut milk and come in a variety of flavors. While plant-based products only make up 2 percent of the $8.5 billion yogurt market, companies are getting ready to meet consumer demand. More consumers are turning to dairy-free or vegan products for health or environmental reasons. Chief Marketing and Commercial Officer Peter McGuinness says the brand could eventually release items that are out of the refrigerated section.

“We have dairy in our veins for sure,” says Peter McGuinness, Chobani’s chief marketing and commercial officer, “but there’s this emerging non-dairy part of the yogurt aisle that’s here to stay.”

Read the full story at Fortune.