Shopper Marketing Data – Online Vs In Store

Shopper Marketing Data – Online vs In Store from Supplier Community on Vimeo.

When it comes to marketing, online and in-store data activation tools are distinct and very different. Join Walmart Media Group VP of Strategy and Development Stephen Howard-Sarin as he highlights the differences and explains why shopper marketers need to be able to pull them together.

Topics Include:

• All shoppers are online shoppers
• Online data vs in-store data
• Bringing it together

Why Telling The Story Of Your Product Is Essential

Why Telling The Story Of Your Product Is Essential from Supplier Community on Vimeo.

Story telling is critical for today’s marketers, especially those in an eCommerce or omnichannel world. In this video, Stephen Howard-Sarin, Walmart Media Group VP of Strategy and Development talks about using your story to break through the noise when a product faces infinite competition in an eCommerce environment.

Topics Include:

• Breaking through the noise
• Connecting with consumers
• It’s got to have meaning

Omni Channel Is The New Mega Trend In Shopper Marketing

Omni Channel Is The New Mega Trend In Shopper Marketing from Supplier Community on Vimeo.

Omnichannel has been dubbed the new megatrend as more and more consumers take to the internet for their every day purchases. Join Stephen Howard-Sarin, Walmart Media Group VP of Strategy and Development for a look at how omnichannel is quickly becoming the new reality in retail.

Topics Include:

• Everybody’s doing it
• The growth of online shopping
• Following trends from overseas

Marketing A Product That Is New To Walmart

Marketing A Product That Is New To Walmart from Supplier Community on Vimeo.

Generating interest for a new online product can create a challenge for shopper markers. In this video, Walmart Media Group VP of Strategy and Development Stephen Howard-Sarin offers advice for marketers new to Walmart on what it takes to get an unknown product out there and drive brand awareness and consideration for that item.

Topics Include:

• The cold start problem
• Start with search
• Awareness and consideration
• Conveying a big message

The Balance Between Shopper Marketing And Merchandising

The Balance Between Shopper Marketing And Merchandising from Supplier Community on Vimeo.

One of the biggest challenges of working with Walmart is its separation of marketing and merchandising. In this video, Stephen Howard-Sarin, Walmart Media Group VP of Strategy and Development outlines Walmart’s marketing/merchandising relationship and its effect on brands’ shopper marketing.

Topics Include:

• The Merchant’s role
• Marketing investments and merchandising decisions
• Only the best for today’s Walmart shopper

The Walmart Specific Approach To Shopper Marketing

The Walmart Specific Approach To Shopper Marketing from Supplier Community on Vimeo.

In the world of Walmart, the relationship between marketing and merchandising differs greatly from that in other retailers. In this video, Walmart Media Group VP of Strategy and Development Stephen Howard-Sarin offers insight into those differences and how they apply to shopper marketing.

Topics Include:

• The Walmart difference
• Marketing investments and pricing
• Retailer focused couponing

Too Much Shopper Data Can Become Confusing

Too Much Shopper Data Can Become Confusing from Supplier Community on Vimeo.

Today’s digital world has produced an avalanche of available data which in turn, is dramatically changing shopper marketing. Join Walmart Media Group VP of Strategy and Development Stephen Howard-Sarin as he offers tips on understanding what’s important, what’s not, how to determine quality and ultimately, pulling it all together.

Topics Include:

• Determining what data is most important
• Using data to measure sales outcomes
• Water, water everywhere

Shopper Marketing Social Media Panel Discussion

Shopper Marketing Social Media Panel Discussion from Supplier Community on Vimeo.

Shopper marketing isn’t a transactional agreement. It’s a relationship which is led by the shopper, and just like a “real” engagement you have to take time to get acquainted before you commit to one another. On September 18th, 2018 Supplier Community hosted Shopper Marketers’ Toolbox, designed to help you get to know your shopper and retailer and determine the most effective tactics for your business, to drive traffic and increase conversion.

Join our panel of experts as they examine the three things that shopper marketers really care about when it comes to social media – conversion, selection and measurement.

Topics Include:

• Driving conversion across multiple channels
• Optimizing your content
• Shiny objects
• Setting client expectations
• Measuring ROI

Conversational Commerce

Conversational Commerce from Supplier Community on Vimeo.

When it comes to shopper marketing it’s all about getting up close and personal with today’s shopper. Join Joan Cook, Founder and CEO for Pinnacle Digital Media and Marketing as she introduces Conversational Commerce, a new way to not only build relationships with shoppers, but to keep them coming back as well.

Topics Include:

• What is Conversational Commerce?
• Engagement and retention
• Stretching your media dollars

Mobile Shopper Marketing Panel Discussion

Mobile Shopper Marketing Panel Discussion from Supplier Community on Vimeo.

Shopper marketing isn’t a transactional agreement. It’s a relationship which is led by the shopper, and just like a “real” engagement you have to take time to get acquainted before you commit to one another. On September 18th, 2018 Supplier Community hosted Shopper Marketers’ Toolbox, designed to help you get to know your shopper and retailer and determine the most effective tactics for your business, to drive traffic and increase conversion.

Join our panel of experts as they discuss how mobile has transformed our ability to reach people and driven a more personalized concept of marketing.

Topics Include:

• What is mobile?
• Reshaping your message for personalization on a granular level
• Successful creative through effective collaboration
• Creating the right message for the right shopper
• Working well with vendors
• Enriching the post purchase experience