Blue Apron Ends Its Pilot Program with Walmart’s Jet.com
Blue Apron is struggling, and its new CEO Lisa Findley Kozlowski blames some of its troubles on distractions.
Instead of focusing on the changing needs and preferences of its customer base, Blue Apron has diverted attention and resources into trying out new distribution channels for its meal kits. One of those alternate distribution channels was Walmart’s Jet.com. Now, the meal kit company is ending its partnership with Jet and narrowing its focus once again to its core business.
Blue Apron posted a net loss of $7.7 million for Q2, an improvement compared to the $32.8 million loss it posted for the same quarter in 2018. Its subscribers now total 449,000, down 717,000 from last year. The company’s Q2 revenue was $119.2 million, a drop from $179.6 million the year prior.