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Amazon’s Virtual Changing Room App to ‘Revolutionize’ Shopping

Photo Credit: Wonderlane via Flickr cc

Amazon has filed a patent in the UK to predict clothing needs of customers as part of a fashion app it belives will “revolutionize” clothes shopping. Customers will be able to try on outfits with a “virtual mannequin” created from social media photographs. The patent would search selfies and online calendars to predict the clothing a person wants.

It would “data mine” pictures saved on a phone or computer to produce an Augmented Reality image of the customer actually wearing clothes on sale, potentially eliminating the need to visit a shop’s changing room.

Read more at The Telegraph.