Amazon Redirects Souq.com Users in UAE to Its Own Site
Amazon purchased Souq.com for $580 million in 2017, but the popular regional e-commerce platform remained as is. That is, until April 30. After announcing in January it would launch a new site for countries such as United Arab Emirates, it did just that, and redirected Souq.com users to it.
Souq users in the UAE are now automatically redirected to Amazon.ae, and will have access to products sold by Amazon in the United States, as well as more payment options, according to a statement from Souq founder Ronaldo Mouchawar.
Read more at CNN Business.