Amazon Launches a Stitch Fix Competitor
Amazon is stepping up its fashion game, and it isn’t afraid to take on established players. A new service called Personal Shopper by Prime Wardrobe gives Prime members access to Amazon’s stylist team, which takes a survey filled out by a customer and puts together up to eight pieces of clothing in a box shipped monthly. Customers have seven days to try on the pieces and see what works. They only pay for what they keep.
The service costs $4.99 a month and is only available for women for now in sizes 0–24 and XS–XXL/3X and women’s shoes in sizes 5–12. A men’s service is reportedly in development.