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Amazon Adds a Beauty Brand Created by Latvian Models

Photo Credit: Fumiaki Yoshimatsu via Flickr cc

Amazon has added a new beauty brand that will be exclusive to its marketplace. It’s the first to hit the market from Amazon’s brand accelerator program, and it’s called the Fast Beauty Company. Partners in the venture include Simona and Diana Kubasova, both Latvian models. The move is yet another example of how Amazon is delving deeper into the health and beauty industries.

Amazon has a growing interest in the health, wellness and beauty sectors. The company worked with a medical device company to develop an exclusive brand of blood glucose monitors last October, and it has other brands dedicated to over-the-counter pharmaceuticals, hair care products and shave gels.

Read more at CNBC.