After Several Rough Years, Under Armour Is Now Winning
Under Armour’s hard work has paid off. The sportswear brand has jumped 15 percent over the past three months and it is expected to see its best annual increase in five years. Endorsements and collaborations with star athletes and prominent celebrities have also helped, in addition to the growing popularity of athleisure clothing. Wells Fargo has upgraded Under Armour from underperform to perform, claiming that its struggle is now over.
The athleisure retailer has rocketed 15 percent in the past three months and has advanced 65 percent this year. Its shares are on track for their best annual increase since 2013.